Robert Furberg, MBA, Ph.D., BreathEasy Text Messaging Pilot Lead, RTI International
The worlds of health and technology collided over in late September for the 2011 Health 2.0 Annual Conference in San Francisco, continuing the trend of impressive growth that reflects the accelerating pace of change in medicine. More than 1,500 people attended the conference, which boasts an agenda that included 100+ live technology demos, a dizzying array of corporately sponsored keynotes, deep dives, parallel tracks, and receptions. Amazingly, all of this was preceded by a week of code-a-thons, HealthCamp San Francisco, and a four-track pre-conference workshop (Health Law 2.0, Patients 2.0, Doctors 2.0, and Employers 2.0).
The first day kicked off with a general focus on high quality, low cost and connectivity. The event began with a presentation by Health 2.0 co-founders, Matthew Holt and Indu Subaiya, who provided a summary of how much the health care and technology landscapes have changed over the past few years and how the notion of Health 2.0 fits into the current state of health care. Dr. Mark Smith, president of the California HealthCare Foundation, suggested during the keynote address that, in order to attract the interest of investors and customers, products and services should address at least one of the pain points in the health care system. Numerous startups and joint ventures demoed throughout the day, with a large focus on mobile applications and the gamification of disease prevention and management.
The second day focused on how data liquidity can improve care and reduce health care costs. Topics included mobile applications, the Quantified Self movement, health behavior change, social media-based gamification, open APIs, and the availability of federal data sets. Even more startups and joint ventures provided demos and launch announcements throughout the day. A highlight of the day was the involvement of several federal representatives who were as engaged as the conference attendees. Leaders from ONC, including Dr. Farzad Mostashari, Lygeia Ricciardi, and Jodi Daniel, held a town hall meeting to discuss the importance and ease with which patients can now access their electronic health record (EHR) data. The day ended with a pair of significant events that focused on patient and family engagement: first, a Patients 2.0 panel that featured ONC staff fielding questions on health data access that had been generated by patients during a pre-conference workshop and then an announcement that the Society for Participatory Medicine is seeking to certify 10,000 physicians as “patient-centered providers.”
Check back tomorrow for Health 2.0 Recap, Part 2: The Pioneer Portfolio Approach.