By Katherine Kim, San Francisco State University, iN Touch Principal Investigator.
Social media are media disseminated through social interaction that transforms content consumers into content producers (aka user-generated content). For example, in our project iN Touch, youth are not just consumers of clinical data given to them by the care team, but they become creators of ODLs that are used by the care team. This creates a small social network in which each of the members has equally valuable knowledge, influence, and authority.
Which mobile devices do teens use?
We are using an app customized from The Carrot.com on iPhone and iPod Touch. We selected the iPhone/iPod as our social networking device because they are the most commonly used among youth. And for youth with limited disposable income, the iPod Touch is more accessible because it doesn’t require payment for a data plan.
Not only are youth using these devices for calls, web browsing, texting, but they are also using applications extensively. Using data from tech.fortune.cnn.com from Dec. 2009, I estimated that 3.16 million youth (up to 24 years old) are using iPhone/iPod Touch in the U.S. and they are downloading 30.8 million apps per month.
What kinds of apps are they using?
148apps.biz breaks down the apps available in the App Store and about 6,700 currently are health & fitness or medical. This pales in comparison to number of the games, entertainment and books which is over 80,000. The health & fitness apps are targeted at consumers and help track blood pressure, weight or other data relevant to an illness. The medical apps target providers and offer mobile electronic medical records, medical resources and guides. A recent report by the California Healthcare Foundation gives a nice overview of uses of smartphones for health.
How well are we
leveraging the social network?
The question I have is with so many people using smartphones, how much are we taking advantage of the social network among patients and providers? And, how can healthcare be improved by having providers learn from consumers?
I spoke at a recent conference at UC Berkeley, 21st Century Tools for Healthcare Leadership. I asked the keynote speaker Tessie Guillermo of Zero Divide whether she had seen examples of this. The example she gave was from the relief effort in Haiti. She noted that it was text messages from residents, in part, that helped the Red Cross determine greatest areas of need and prioritize resources. We’d love to hear your examples too.
Engaging teens
While we conduct our iN Touch project, we’ll be integrating social media into the clinical workflow. But, that may not go far enough. We’ll have to pay attention to if, how, where, and why teens engage with our app. We want to uncover what successful gaming, entertainment and book apps have that health & fitness apps don’t. Then use that knowledge to adapt our healthcare delivery model to best fit those needs.
I think that would be a powerful use of social media.